Becky Ayres named as new Sound City managing director

LIVERPOOL Sound City has revealed Becky Ayres will be taking over as managing director.

The city-centre based festival recently celebrated it's 10th anniversary but creator Dave Pichilingi has decided to set his focus on record label Modern Sky.

In 2012, Becky was appointed to chief operating officer and has now been tasked with taking it forward to the next generation and beyond.

Becky said: “I’m excited to become the MD of Sound City, having been fortunate to work on it since it started and to be part of the creation of many exciting projects along the way.

"Dave has always been very supportive of me and I’m grateful to him and his vision that has led us to where we are now, and taken us from Liverpool and out into the whole world.

"I’m humbled that he has put this faith in me, and I’m lucky to work with a fantastic team who will be part of the next stage of the journey.”

Becky was recently named in the Alternative Power 100 Music List by community who voted for their own Power 100 list in music.

Dave added: “Since we signed our global equity and strategy deal with Modern Sky this has meant that I am now more focused on the records, publishing and wider entertainment side of the business.

"With this in mind I decided it was time to allow someone else to take the lead on Sound City.

"Becky has been with Sound City since the very start of the journey.

"She knows our brand and core philosophy better than anyone.

"Sound City has never been scared to take on new challenges and formats.

"In the safe hands of Becky and our absolutely dedicated team I am absolutely confident that she will guide the company though the next 10 years.

"We are a tight knit family and we will continue to work together across both Sound City and Modern Sky to deliver the best outcomes for artists and business talent from the north, UK and globally."

Sound City will return to the Baltic Triangle next year from Friday, May 3 to Sunday, May 5, 2019.

The first wave of artists will be announced in autumn.

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