LIVERPOOL'S Echo Arena will be renamed as the M&S Bank Arena next year.
M&S Bank will take-over as official naming partner from the Liverpool Echo, the city's newspaper, which will continue its 10-year partnership with the venue as a key business partner.
Chief executive of M&S Bank Sue Fox said: “M&S Bank has been based in the North West since the business was formed in 1985, it has continued to evolve over this time to the full service bank it is today and our past, present and future are firmly rooted in the region.
“We’re very much committed to supporting our local community and over the last 10 years we’ve seen the Arena bring a phenomenal breadth of entertainment and cultural events to the city of Liverpool, it has also delivered fantastic economic benefits to the city and the wider region.
"We’re extremely delighted to be a part of something incredibly special and look forward to the launch of the M&S Bank Arena early in 2019.”
Since opening in 2008, the venue has welcomed 5.6 million visitors and has generated around £1.6 billion to the Liverpool city region economy.
Chief executive of The ACC Liverpool Group, which includes the Arena, Exhibition Centre Liverpool and Convention Centre, Bob Prattey said: “We’re incredibly excited to announce the launch of the M&S Bank Arena.
"It’s a fantastic way to conclude a phenomenal year that has seen us mark 10 years since the Arena first opened its doors.
“M&S Bank is one of the UK’s leading challenger banks, with a long-established history in the region.
"The business shares our passion for the city of Liverpool, making it the perfect naming partner for the Arena, complementing the great partnership we already have in place with the Liverpool Echo which will continue as a key business partner.”
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